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Through Focus Group research, a controlled interview of a small group of target consumers moderated by one of our skilled Focus Group facilitators, we help your business understand consumer sentiments from a sociological perspective. Our team at Ready to Launch facilitates Focus Groups in-person and online through Online Focus Group research practices. Having conducted Focus Groups for consumer goods, beauty, pharmaceutical, advertising, politics, alcohol and a variety of other industries, our Focus Group moderation expertise have provided businesses with insightful market research solutions to drive more thoughtful design processes.